THE SALVATION ARMY | NOEMIE DUVAL

SALVATION ARMY . SOCIAL MEDIA

MESSAGE FROM OTHER FRONT. VML. 2023

1 BRONZE CANNES LIONS 2023

A DIRECT MESSAGE TO RECRUIT NEW TROOPS, WHEN NOBODY TALKS ABOUT YOUR FIGHT.

SMALL TALK . DROP OFF

AGENCY, VMLY&R

CUSTOMERS, THE SALVATION ARMY

COPYWRITER, NOEMIE DUVAL

CAST, ELIOTT BOUSSON (CHILD) & JOSEPH GELSON (PARENT-VO)

TRANSCRIPTION . EN

[SFX: School bell rings]

Voice 1 (Parent):
Do you need a ride home, Timothée?

Voice 2 (Child):
No, no, I’m good, thanks. I live just around the corner.

Narrator (serious tone):
Sometimes, an ordinary conversation hides the reality of hardship.
This winter, hundreds of children will face life on the streets. Help them.

Narrator (continued):
Professionals, volunteers, donors.
Get involved at salvationarmy.org. Rise up, citizens.

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